Privacy Policy

When you use ChildBlossoms, you trust us with personal data relating to you and, where applicable, your children. We take that responsibility seriously.

ChildBlossoms helps parents discover, compare, shortlist, and match with verified schools and childcare-related services using technology and AI-driven insights. To provide these services, we may need to collect, use, and share certain information with other users (such as schools), and with trusted service providers.

• We do not sell personal data as raw, identifiable information.
• We aim to earn and maintain trust through transparent, responsible data practices.

2.1 Scope

This policy applies to ChildBlossoms and its affiliates and covers our mobile app (iOS/Android) and website, including parents, guardians, school owners/admins, and other users who interact with our services.

Our privacy practices are subject to applicable laws in the places where we operate. Where local laws differ, we apply this policy only to the extent permitted by law in the relevant jurisdiction.

3.1 Data we collect

We collect data in three ways:

• Data provided by users
• Data created during use of our services
• Data from other sources

(a) Data provided by users

• Account information: name, email, phone number, login credentials, preferences/settings, profile image (optional).
• Parent-provided child data: age/year group, preferences, learning needs, and other details needed to power matching and recommendations.
• School/provider data: school name, address, contact details, profile descriptions, images, and verification/accreditation info (where provided).
• User content: reviews, ratings, messages, feedback, and support communications.

(b) Data created during use

• Location data: approximate or precise, depending on device permissions, to improve recommendations and proximity-based features.
• Usage data: searches, pages viewed, features used, shortlists, taps/clicks, and timestamps.
• Device/technical data: device type, OS version, IP address, browser/app version, performance and crash logs.
• Communications data: messages and related metadata where communication happens through our platform.

(c) Data from other sources

• Referrals and invites from other users
• Service providers assisting with analytics, identity verification, and fraud prevention
• Legal or regulatory authorities where required by law

3.2 How we use data

• Provide, personalise, maintain, and improve our services
• Enable school discovery, shortlisting, and AI-powered matching
• Customer support and platform communications
• Safety, security, and fraud prevention
• Research and development (including analytics, testing, and AI/ML improvements)
• Marketing communications and campaign measurement (where permitted)
• Legal and regulatory compliance

We use cookies, SDKs, pixels, and similar technologies on our website and in our apps to enable core functionality, remember preferences, understand usage, improve performance, and measure marketing effectiveness.

You can control certain tracking through browser settings, device settings, and (where applicable) in-product consent choices. Note that disabling some technologies may limit functionality.

Some features require sharing data with other users (for example, enabling a parent to contact a school). We may also share data with trusted service providers who help us operate and improve ChildBlossoms (e.g. hosting, analytics, customer support, AI tooling).

Research and marketing purposes (important)

• We may share data for research purposes (e.g. education trends, parental preferences, access insights). Where possible, this will be aggregated, anonymised, or pseudonymised.
• We may share data with marketing and analytics partners for measurement, attribution, and improving outreach.
• We do not sell identifiable personal data as raw data.

We may also disclose data when required by law, to protect users and the platform, or in connection with business transactions (e.g. merger, acquisition), consistent with applicable law.

We retain personal data only as long as necessary for the purposes described in this policy, including legal compliance, security, and dispute resolution.

You may request deletion of your account and associated data. Some data may be retained where necessary for legal obligations, fraud prevention, or unresolved issues.

Depending on your location, you may have rights to:

• Access your data
• Correct inaccurate data
• Request deletion
• Withdraw consent (where processing relies on consent)
• Object to certain processing (including marketing)
• Request restriction of processing (where applicable)

5.1 Contact

For privacy questions or requests, contact: support@childblossoms.com

5.2 Updates

We may update this Privacy Policy from time to time. If we make significant changes, we will notify users via the app, email, or other appropriate means. Continued use of ChildBlossoms after an update constitutes acceptance where permitted by law.